The Remnant Agency
Saint Charles, IL 60174
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articles & resources
April 11, 2025
From B2B to B2C: Adapting Advertising Strategies for Different Audiences
As startups grow and expand their reach, many find themselves navigating the challenging transition from business-to-business (B2B) to business-to-consumer (B2C) markets, or vice versa. This shift requires a fundamental reimagining […]
April 3, 2025
Radio’s Renaissance: Why Startups Should Tune In
Despite marketing tactics shifting more towards digital every year, radio is experiencing an unexpected resurgence. This traditional medium has adapted to the digital age, offering startups a powerful channel to […]
March 26, 2025
Combining TV and Social Media for D2C Brand Amplification
Direct-to-Consumer (D2C) brands have a unique opportunity to amplify their reach and engagement by combining the power of television advertising with social media campaigns. With 92% of US adults still […]
March 21, 2025
Optimizing Radio Ad Length for D2C Brand Message Delivery
Radio advertising remains a powerful tool for Direct-to-Consumer (D2C) brands seeking to expand their reach beyond digital platforms. As these brands navigate the evolving media landscape, understanding how to effectively […]
March 17, 2025
US Consumer Privacy Concerns and Data-Driven Marketing: Balancing Personalization and Protection
Data-driven marketing has become an integral part of the advertising landscape in the United States. As technology advances, marketers have gained unprecedented access to consumer data, enabling them to create […]
March 12, 2025
Data-Driven Audience Segmentation for National Market Entry
As market competition and the digital landscape continue to evolve, mid-size companies looking to expand into national markets face significant challenges. The key to successful market penetration lies in understanding […]
March 2, 2025
Tapping into Niche E-commerce Markets With Podcast Advertising
Podcast advertising has emerged as a powerful tool for e-commerce brands looking to expand their reach and connect with highly engaged, niche audiences. As the digital landscape continues to evolve, […]
February 12, 2025
Digital Out-of-Home (DOOH) Programmatic: Real-Time Bidding for Physical Spaces
Programmatic Digital Out-of-Home (DOOH) advertising is revolutionizing outdoor marketing by automating the buying, selling, and delivery of digital ad placements in physical spaces. This innovative approach leverages real-time bidding and […]
January 8, 2025
Leveraging Social Media Influencers to Outshine Big Brands
In today’s competitive market, mid-size companies expanding nationally face the challenge of standing out against well-established brands. These larger competitors often have substantial marketing budgets and widespread brand recognition, making […]
December 9, 2024
Visual Disruption: Standing Out in Crowded Media Landscapes
In today’s media-saturated world, capturing audience attention has become an increasingly challenging task for brands. Visual disruption has emerged as a powerful strategy for breaking through the noise and leaving […]
November 12, 2024
Measuring Brand Salience: Beyond Awareness to Mental Availability
In today’s competitive marketplace, direct-to-consumer (D2C) brands are increasingly exploring mass media to expand their reach and impact. As they venture into this new territory, understanding and measuring brand salience […]
July 29, 2024
Real-Time Brand Lift Measurement Techniques for Better Attribution
In today’s digital landscape, advertisers face the ongoing challenge of demonstrating the effectiveness of their marketing efforts. Real-time brand lift measurement has become a crucial tool for optimizing campaigns and […]
July 25, 2024
Agile Marketing Strategies to Outmaneuver Established National Brands
In today’s fiercely competitive marketplace, mid-size companies face significant challenges when vying for market share against established national brands. These larger competitors often have deeper pockets, broader reach, and more […]
July 21, 2024
Cost-Effective Media Buying Strategies for Multi-State Campaigns
As mid-size companies expand nationally, they face the challenge of extending their advertising reach across multiple states. This growth opportunity comes with complexities, from diverse market dynamics to varying regulatory […]
July 18, 2024
Targeting Cord-Cutters: OTT and CTV Strategies for Direct-To-Consumer Brands
Over-the-top (OTT) and Connected TV (CTV) advertising have emerged as powerful tools for Direct-to-Consumer (D2C) brands seeking to reach cord-cutters. These platforms deliver content via the internet, bypassing traditional cable […]
July 13, 2024
Implementing Cross-Device Tracking for Omnichannel Campaigns
In today’s interconnected world, e-commerce brands are increasingly seeking to establish a stronger offline presence through traditional advertising channels. This shift towards omnichannel marketing has brought cross-device tracking to the […]
July 9, 2024
The Influence of Celebrities and Influencers on US Consumer Behavior
Celebrity endorsements and influencer partnerships have become powerful tools in shaping consumer behavior and brand perceptions in the United States. For international brands entering the US market, understanding the impact […]
July 5, 2024
Creating Compelling 30-Second TV Spots for D2C Products
Did you know that TV ads generate an average brand recall of 60%? For Direct-to-Consumer (D2C) brands looking to expand their reach, this statistic highlights the untapped potential of television […]
July 1, 2024
In-Game Advertising: Reaching Gamers Without Disrupting Play
In-game advertising has emerged as a powerful tool for marketers seeking to connect with the vast and diverse gaming audience. As the gaming industry continues to expand, it presents an […]
June 27, 2024
Advanced Customer Lifetime Value Metrics in Advertising
In today’s competitive advertising landscape, Customer Lifetime Value (CLV) serves as a powerful metric that helps Chief Marketing Officers (CMOs) gauge the long-term impact of their advertising efforts on customer […]
June 24, 2024
Cross-Device Attribution in a Cookieless World: Navigating the Future of Digital Advertising
The digital advertising landscape is undergoing a significant transformation as third-party cookies, long the cornerstone of online tracking and attribution, are being phased out. This change presents substantial challenges for […]
June 21, 2024
Making Use of Unsold Ad Units to Gain A Competitive Advantage
In the high-stakes game of brand visibility, unsold ad units are the hidden aces that savvy marketers are increasingly playing to outsmart competitors. Also known as remnant advertising, these unsold […]
June 15, 2024
Maximizing Brand Exposure with Billboard and Bus Bench Advertising
Despite technological advances and changes in consumer behavior, billboard and bus bench advertising still offer maximum impact and high visibility to potential consumers on their daily commute. With these out-of-home […]
June 12, 2024
Utilizing Dayparting For Strategic Radio Ad Placement
Radio has been a mainstay of advertising for decades and has proven to be a reliable channel for reaching audiences. Nevertheless, the challenge remains: How can brands cut through the […]